In early 2016, we were asked by CSM to lead a new cycling project – Velo Birmingham – what would become the UK’s second largest participation cycling event. 100 Miles of closed road cycling for 15,000 participants.

15,000 participants managed to sign up for places in the event, selling out within 3 days.

We designed the budget, recruited a team for CSM to help deliver the project and oversaw all aspects of the event delivery.

Velo Birmingham 2017