Taylor Made Event Management have worked on some of the largest sports events in the world. Some examples of which can be found below:
- Super League Triathlon
- 2019 UCI World Road Championships
- Brighton Marathon Ride
- Accenture World Triathlon Mixed Relay Nottingham 2019
- London Hong Kong Dragon Boat Festival
- Canary Wharf Mixed Team Challenge 2018 – 2019
- Glasgow 2018 – Triathlon
- Velo Birmingham 2017
- World Triathlon Series Leeds 2017 – 2021
- Tri Liverpool – 2016
- African Triathlon Championships
- Abu Dhabi International Triathlon
- 2015 ITU World Triathlon Series Grand Final
- 2015 UCI Velothon Wales
- Etape Caledonia
- ITU World Triathlon Series London
- London 2012 Olympic Games Triathlon
- The Barcelona Triathlon
- The London Triathlon
- Tri Liverpool – 2013 – 2015
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Super League Triathlon
In 2021, we were contracted to project manage and oversee event safety for the 2021 Super League Triathlon Arena Games and Championship Series events working directly with the CEO and COO of Super League International.
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2019 UCI World Road Championships
In 2019, we were contracted as event consultants on the UCI World Road Championships in Yorkshire.
The event was unparalleled in terms of its complexity, with different start locations on each of the 9 days of competition, as well as a central hub in Harrogate including a Fan Zone which hosted a programme of concerts, opening and closing ceremonies as well as extensive sponsor and partner activation.
We worked as Yorkshire 2019 Silver in the multi agency Event Control room co-ordinating all agencies and emergency services under extremely challenging weather conditions which brought into play several contingency plans.
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Brighton Marathon Ride
In April 2018, we were invited to attend the Brighton Marathon on the request of the organiser Grounded Events to see how a Bike Ride could work alongside the existing Marathon and 10km.
Over a 12 month period, we came up with the concept and helped develop the marketing strategy and event delivery for the first ever BM Ride.
The TMEM team delivered a spectacular 50km closed road event for 1,500 riders, starting and finishing on Brighton seafront.
All the riders had a great time - and we were delighted with how well our Ride team and the Marathon team integrated.
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Accenture World Triathlon Mixed Relay Nottingham 2019
In December 2018, Taylor Made Event Management were asked to come in to project manage the Accenture World Triathlon Series Mixed Team Relay event in Nottingham on behalf of the British Triathlon Federation.
The event is televised live on the BBC as well as globally, while also hosting the British Sprint Distance Championships for Age Group participants and amateur events for all.
The organising committee consisted of Nottingham City Council, British Triathlon Federation, Taylor Made Event Management and the International Triathlon Union. As project lead, it was the responsibility of Taylor Made Event Management to lead the Project Plan and ensure the roles and responsibilities of all parties was clear.
The event was partially funded by UK Sport and Nottingham City Council and as such it was important that the budget was tight and clearly reported into the Stakeholder Board.
The event planning phase went extremely smoothly, but with 10 days to go, the British weather worked against us, causing the river Trent to become unusable due to water quality and flow rate. We worked with the Environment Agency and our Swim Safety consultants in order to gather as much information as possible and to allow us to put in place tolerances, additional water quality tests and to make a call at an appropriate time to cancel the swim and turn the event into a Duathlon (Run - Bike - Run).
Working with Broadcasters, The International Federation, the BTF media team, we were able to communicate the contingency quickly and effectively and implemented our pre-planned route adjustments to allow participants still have a fantastic experience and to still put on a spectacular TV show for the millions watching around the world.
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London Hong Kong Dragon Boat Festival
The London Hong Kong Dragon Boat Festival is the largest Dragon Boat Festival in the UK with close to 1,000 participants and many thousand public attending the wider festival including live music, cultural activities and a food festival, as well as watching the main event: the racing itself.
The event raises thousands of pounds for charity and provides corporate teams with the opportunity engage with clients and employees in a fun team building environment.
The event is held at the London Regatta Centre, London Docks.
In January 2018, we were successful with our proposal to the London Hong Kong Lions Club to manage the Dragon Boat racing, including:
- All procurement
- Water safety
- Management of the race programme
- Recruitment of suitable staff to manage the event
- Writing the safety plans
- Overseeing the build of the Dragon Boat racing areas
- Managing the racing, sports presentation and water safety on the day
The event was a huge success, with all participants commenting on the quality of the event and how well organised it was.
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Canary Wharf Mixed Team Challenge 2018 – 2019
Over a period of 14 months, we worked with British Triathlon to help create a brand new concept in the heart of one of the worlds busiest business districts.
The event allowed British Triathlon and its key partners to engage with a variety of businesses and organisations in a Mixed Team Relay - 2 women and 2 men each doing a mini triathlon before handing over to the next participant.
Each team swam in Middle Dock, before transitioning and cycling on a static virtual reality bike on Jubilee Plaza. The run was on the closed roads of Bank Street, with the finish back on Jubilee Plaza.
We came in to help design the event and then once in place we took on the role of Production and Safety Management.
To ensure the Estate could still operate as normal, we came up with the concept of a static bike and worked with Road Grand Tours to design the Canary Wharf Estate as a 3D world for participants to ride in.
We wrote the Event Safety Plans, Risk Assessments, Contingency and Emergency Plans and liaised with key stakeholders including TFL, Canary Wharf Group and Canals and River Trust to ensure plans were in line with the processes of the Estate, of the Plaza and of the Docks Authority.
As Event Safety Officer on site, we worked with contractors, medical, water safety and stakeholders to ensure the event was delivered safely and to a high standard.
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Glasgow 2018 – Triathlon
In November 2016, Taylor Made Event Management were asked to take on a role over a 20 month period to help deliver the Glasgow 2018 European Triathlon Championships as part of the inaugural European Sports Championships in August 2018.
Managing Director Andrew Taylor was appointed as Competition Director on behalf of Glasgow 2018 in a consultancy role for the duration of the planning and delivery.
The role included the recruitment of 2 full time sport positions and 15 Championship time roles. We worked with International and National Federations of the sport and the organising committee to ensure the venue, route and technical requirements were met.
The 2 Individual Elite events, as well as the Mixed Team Relay were broadcast live on the BBC and across European networks to millions of viewers.
We also ran the Age Group European Championships as well as an Open race to participants of all abilities.
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Velo Birmingham 2017
In early 2016, we were asked by CSM to lead a new cycling project – Velo Birmingham – what would become the UK’s second largest participation cycling event. 100 Miles of closed road cycling for 15,000 participants.
15,000 participants managed to sign up for places in the event, selling out within 3 days.
We designed the budget, recruited a team for CSM to help deliver the project and oversaw all aspects of the event delivery.
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World Triathlon Series Leeds 2017 – 2021
Having worked with the British Triathlon Federation over a number of years, Taylor Made Event Management were asked in Autumn 2016 to head up the operational and technical delivery of the World Triathlon Series event in Leeds, June 2017, 2018 and 2019.
2020 was a year for the events industry hit hard by COVID-19, but the event returned under strict COVID protocols to great success in 2021.
We designed all of the race routes in collaboration with the ITU and Leeds Highways and announced them on a ‘Brownlee Bus Tour’ with Alastair and Jonny early in 2017, with a large media presence and BBC Sport covering live.
Managing Director Andrew Taylor with Alastair & Jonny Brownlee giving a tour of the route and announcing the route in front of the media at the press conference.
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Tri Liverpool – 2016
In 2016, we were appointed by The British Triathlon Federation to deliver the British Triathlon Championships in Liverpool.
We delivered all aspects of the event – managing the budget, all key stakeholders, competition management, event safety, event logistics, route management and road closures, suppliers and logistics.
We developed excellent relationships with the council and local stakeholders and delivered an outstanding event, which the client and all participants and event partners were delighted with.
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African Triathlon Championships
In April 2016, Sharm El Sheikh in Egypt hosted the African and Pan Arab Triathlon Championship, which also acted as a qualifier for the Olympic Games in Rio. Many of the continents best athletes travelled to race over the Sprint Distance, followed by the Continental Duathlon and Aquathlon Championships the week after.
Taylor Made Event Management were contracted to oversee all aspects of the event, working with the ITU and the Egyptian Federation to deliver a safe and successful competition for everyone involved.
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Abu Dhabi International Triathlon
In 2010 and early 2011, we spent 6 months in Abu Dhabi, delivering the Abu Dhabi International Triathlon for the Abu Dhabi Tourism and Cultural Authority.
The Abu Dhabi International Triathlon was one of the biggest events in the Long Distance triathlon calendar, with all of the big names competing for big prize money on a stunning course and venue.
Managing this event and budget for this multi-million-dollar project in collaboration with the local authorities was a huge challenge, but one that was delivered to the very highest standard and to the satisfaction of the client and all stakeholders involved.
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2015 ITU World Triathlon Series Grand Final
In 2015, we were appointed as Competition Manager of the World Triathlon Series Grand Final in Chicago. Picking up the event with a number of weeks to go, we delivered seamless Field of Play, Competition Delivery and Route Safety for the event.
We managed all aspects of the sport competition, the field of play and the delivery team.
We worked alongside the ITU (International Federation) to ensure sport delivery is delivered in line with the rules of the sport.
We managed the race routes (swim, bike and run) and the teams working on the field of play, while overseeing all road closures and safety of the route and the general public.
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2015 UCI Velothon Wales
The inaugural Velothon Wales was launched in 2014 and sold out its 15,000 participation places within 6 weeks.
Also hosting a UCI Sanctioned 1.1 Pro Men’s race, the event was of a scale that Wales had never seen before.
As Event Director, we were in charge of the entire project including the overall event budget, operational delivery, road closure and traffic management, commercial performance and marketing.
We were project managers from feasibility, bid, launch, planning and delivery.
We managed relationships with all key stakeholders including Welsh Government, 5 Local Authority Areas, Emergency Services, UCI and British Cycling.
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Etape Caledonia
From 2007 – 2010, we helped set up and deliver the UK’s first ever closed road cyclo sportive.
Providing Operations Management, Route Safety Management and Logistical support, we helped establish the Etape Caledonia as a UK bucket list event from scratch.
Throughout our involvement, we provided all operations and route management, all contractors and site build, managed all business and resident communications, managed a team of 30 staff and more than 200 volunteers
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ITU World Triathlon Series London
Heading up the delivery of the World Triathlon Series event in London’s Hyde Park from 2011 – 2015, we were in charge of all aspects of the event, including its commercial performance, live TV broadcast, marketing and successful operational delivery.
In 2011, the event was the official test event for the London Olympic Games Triathlon.
The 2013 event was the World Series Grand Final – a 5-day competition involving World Championship events for numerous categories and involving an opening and closing ceremony, plus a 5-day live site on Trafalgar Square.
We managed the event budget and overall project management.
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London 2012 Olympic Games Triathlon
From early 2011 until competition delivery, we managed all technical, sport and competition elements of the Triathlon for LOCOG.
This included interviewing, appointing and managing a team of 15 full time paid staff in a day to day office environment, preparing them for the test event and then Games time, ensuring they were prepared to deliver the competition and manage a 520 strong volunteer workforce. We managed all field of play operations and put together all of the operational plans for the competition delivery.
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The Barcelona Triathlon
For the inaugural Barcelona Triathlon in 2009, we made the trip over with 2 weeks to go, to provide expert advice and operational help to deliver Spain’s largest triathlon event.
We provided event operations and route consultation and helped set up and establish the Barcelona Triathlon in its first year, guiding the organisers on all technical, and health and safety requirements.
We provided on the ground support and overseeing all aspects of the event during event week and on competition day.
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The London Triathlon
Taking place in London’s Excel exhibition centre, Taylor Made Event Management managed all aspects of the venue operations and production of the London Triathlon, one of the world’s largest triathlon events for a 3-year period from 2007 – 2009.
We provided operations Management, Venue management and Route Management of the worlds largest triathlon participation event, with more than 10,000 amateur athletes across 2 days.
We managed the venue relationship with ExCel – one of the UK’s largest exhibition spaces.
We managed a closed road bike route from Docklands to Westminster in central London.
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Tri Liverpool – 2013 – 2015
From 2013 – 2015, we headed up the delivery of Tri Liverpool – The British Triathlon Championships.
Partnering with the British Triathlon Federation, we delivered all aspects of the event, including all management and liaison with the Echo Arena and BT Convention Centre – the venue for the event, all road closures and traffic management, event operations and logistics, budget management and event health and safety planning.
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