Taylor Made Event Management have worked on some of the largest sports events in the world. Some examples of which can be found below:

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Velo Birmingham 2017
In early 2016, we were asked by CSM to lead a new cycling project – Velo Birmingham – what would become the UK’s second largest participation cycling event. 100 Miles of closed road cycling for 15,000 participants. 15,000 participants managed to sign up for places in the event, selling out within 3 days. We designed the budget, recruited a team for CSM to help deliver the project and oversaw all aspects of the event delivery.
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World Triathlon Series Leeds 2017
Having worked with the British Triathlon Federation over a number of years, Taylor Made Event Management were asked in Autumn 2016 to head up the operational and technical delivery of the World Triathlon Series event in Leeds, June 2017. We designed all of the race routes in collaboration with the ITU and Leeds Highways and announced them on a ‘Brownlee Bus Tour’ with Alastair and Jonny early in 2017, with a large media presence and BBC Sport covering live. Managing Director Andrew Taylor with Alastair & Jonny Brownlee giving a tour of the route and announcing the route in front of the media at the press conference.
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Tri Liverpool – 2016
In 2016, we were appointed by The British Triathlon Federation to deliver the British Triathlon Championships in Liverpool. We delivered all aspects of the event – managing the budget, all key stakeholders, competition management, event safety, event logistics, route management and road closures, suppliers and logistics. We developed excellent relationships with the council and local stakeholders and delivered an outstanding event, which the client and all participants and event partners were delighted with.
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African Triathlon Championships
In April 2016, Sharm El Sheikh in Egypt hosted the African and Pan Arab Triathlon Championship, which also acted as a qualifier for the Olympic Games in Rio. Many of the continents best athletes travelled to race over the Sprint Distance, followed by the Continental Duathlon and Aquathlon Championships the week after. Taylor Made Event Management were contracted to oversee all aspects of the event, working with the ITU and the Egyptian Federation to deliver a safe and successful competition for everyone involved.
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Abu Dhabi International Triathlon
In 2010 and early 2011, we spent 6 months in Abu Dhabi, delivering the Abu Dhabi International Triathlon for the Abu Dhabi Tourism and Cultural Authority. The Abu Dhabi International Triathlon was one of the biggest events in the Long Distance triathlon calendar, with all of the big names competing for big prize money on a stunning course and venue. Managing this event and budget for this multi-million-dollar project in collaboration with the local authorities was a huge challenge, but one that was delivered to the very highest standard and to the satisfaction of the client and all stakeholders involved.
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2015 ITU World Triathlon Series Grand Final
In 2015, we were appointed as Competition Manager of the World Triathlon Series Grand Final in Chicago. Picking up the event with a number of weeks to go, we delivered seamless Field of Play, Competition Delivery and Route Safety for the event. We managed all aspects of the sport competition, the field of play and the delivery team. We worked alongside the ITU (International Federation) to ensure sport delivery is delivered in line with the rules of the sport. We managed the race routes (swim, bike and run) and the teams working on the field of play, while overseeing all road closures and safety of the route and the general public.
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2015 UCI Velothon Wales
The inaugural Velothon Wales was launched in 2014 and sold out its 15,000 participation places within 6 weeks. Also hosting a UCI Sanctioned 1.1 Pro Men’s race, the event was of a scale that Wales had never seen before. As Event Director, we were in charge of the entire project including the overall event budget, operational delivery, road closure and traffic management, commercial performance and marketing. We were project managers from feasibility, bid, launch, planning and delivery. We managed relationships with all key stakeholders including Welsh Government, 5 Local Authority Areas, Emergency Services, UCI and British Cycling.
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Etape Caledonia
From 2007 – 2010, we helped set up and deliver the UK’s first ever closed road cyclo sportive. Providing Operations Management, Route Safety Management and Logistical support, we helped establish the Etape Caledonia as a UK bucket list event from scratch. Throughout our involvement, we provided all operations and route management, all contractors and site build, managed all business and resident communications, managed a team of 30 staff and more than 200 volunteers
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ITU World Triathlon Series London
Heading up the delivery of the World Triathlon Series event in London’s Hyde Park from 2011 – 2015, we were in charge of all aspects of the event, including its commercial performance, live TV broadcast, marketing and successful operational delivery. In 2011, the event was the official test event for the London Olympic Games Triathlon. The 2013 event was the World Series Grand Final – a 5-day competition involving World Championship events for numerous categories and involving an opening and closing ceremony, plus a 5-day live site on Trafalgar Square. We managed the event budget and overall project management.
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London 2012 Olympic Games Triathlon
From early 2011 until competition delivery, we managed all technical, sport and competition elements of the Triathlon for LOCOG. This included interviewing, appointing and managing a team of 15 full time paid staff in a day to day office environment, preparing them for the test event and then Games time, ensuring they were prepared to deliver the competition and manage a 520 strong volunteer workforce. We managed all field of play operations and put together all of the operational plans for the competition delivery.
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The Barcelona Triathlon
For the inaugural Barcelona Triathlon in 2009, we made the trip over with 2 weeks to go, to provide expert advice and operational help to deliver Spain’s largest triathlon event. We provided event operations and route consultation and helped set up and establish the Barcelona Triathlon in its first year, guiding the organisers on all technical, and health and safety requirements. We provided on the ground support and overseeing all aspects of the event during event week and on competition day.
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The London Triathlon
Taking place in London’s Excel exhibition centre, Taylor Made Event Management managed all aspects of the venue operations and production of the London Triathlon, one of the world’s largest triathlon events for a 3-year period from 2007 – 2009. We provided operations Management, Venue management and Route Management of the worlds largest triathlon participation event, with more than 10,000 amateur athletes across 2 days. We managed the venue relationship with ExCel – one of the UK’s largest exhibition spaces. We managed a closed road bike route from Docklands to Westminster in central London.
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Tri Liverpool – 2013 – 2015
From 2013 – 2015, we headed up the delivery of Tri Liverpool – The British Triathlon Championships. Partnering with the British Triathlon Federation, we delivered all aspects of the event, including all management and liaison with the Echo Arena and BT Convention Centre – the venue for the event, all road closures and traffic management, event operations and logistics, budget management and event health and safety planning.
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